GROOVE TUBE (Aniko Bodroghkozy)
This reading was really great. I flew through it. I’m going to have to get this book so I can read the rest of it. I really responded to her way of approaching history; she mixes her own personal account with a historical cultural analysis. The beginning of the article is about how she was fascinated by the idea of hippies based on the representation of them on television; but came to discover that the reality and the televised representation were two separate ‘realities.’
Chapter 1 was about how television created a counter-culture in the 60s. She starts out talking about Howdy Doody and how this particular show contributed to the hippie counterculture that pushed back against the baby boomer adults. Bodroghkozy suggests that Howdy Doody accomplishes this by showing children disrespecting adults and by featuring adult villains who were out to get the youngsters. The chapter also talks about how children of the 60s and 70s grew up much more quickly than previous generations because they had access to the reality of the world faster than previous generations. Television showed children/teenagers that adults were human and were capable, even prone, to making mistakes. Similarly, the television became a dominant location for children to obtain knowledge; which took some power away from adults and made children less subordinate. It covers how television showed the realities of life and the world to the hippie generation, which led to the counterculture of war resistance and anti-capitalism.
ONE NATION UNDER TELEVISION (J. Fred McDonald)
This set of readings from the book One Nation Under Television offered a historical account of the rise of television through a technological, industrial, and cultural perspective. In it, McDonald talks about key inventors, scientists, and business people who helped develop radio and television to make it popular; with a key focus on Sarnoff (for obvious reasons). McDonald also discusses the rivalries and partnerships between stations that influenced the technological development of television as well as impacted the regulations that surrounded it. I particularly found the spectacle surrounding the rise of television to be interesting; reading film studies books, they tend to emphasize the spectacle of film, but I’ve never read of the spectacle of tv until this book by McDonald. In it, he talks about the spectacle of touring television around the country so people could experience it. They would demo it in department stores and have live performances. A positive of this reading is it taught me a lot about the technical and industrial side of television that I didn’t know; however, I am much more interested in the cultural viewpoint, such as with Bodroghkozy’s writing.
THE MOUSE MACHINE (JP Telotte)
Oddly enough, what I found the most interesting about this reading was the stuff about the technology at Disney parks. The entire section about the Disney theme parks was incredibly interesting. It offered a viewpoint I hadn’t considered before (what goes unseen at the Disney parks in order to make them function in seeming perfection) as well as offered a viewpoint on Disney products that seemed accurate, fair, and not overly negative, which was nice to see. With all our readings in animation, I have begun to develop an extraordinarily negative viewpoint of Disney as a mega-corporation, however this reading shows that there’s a good side.
An approach that I found useful was when Telotte talks about how Disney parks are popular for people worldwide, even though it is a very Americanized phenomenon, that is to say, focuses on American products, ideals, and life. Yet, Telotte tells the story of fans from Denmark who go to Disney and can enjoy the parks whike “form[ing] and sustain[ing] their own cultural identities” and by exploring “what they see as being Danish through a process of contrastive validation to what they perceive as being American” (4-5).
The chapter about Disney and television was interesting because, at first, it convincingly discussed Disney in terms of it’s innovation and ability to adapt with changing media forms. But what I particularly found interesting was near the end of the chapter when Telotte talks about the science fiction/”science-factual” (112) programming. The thing that stood out to me was the obsession with accuracy. In adaptation studies, for example, fidelity isn’t typically considered a worthwhile path; however, when Telotte talks about Davy Crockett, fidelity becomes interesting. From the readings in animation, it has been a common theme that Disney has a history of backtracking. Yes, she’s latina; wait, no she’s not. Yes, she’s a princess, wait, no she’s not –for example. But with, Davy Crockett, first Disney approached the story with historical fidelity, but when they meandered away from that accurate historical account; and backtracked by saying they weren’t following the historical account, but the mythical, folkloric one. It’s fascinating how often Disney gets away with backtracking such as this.
RALPH, FRED, ARCHIE, AND HOMER (Richard Butsch)
This article talks about class representations in television; specifically how television frequently portrays blue collar men as “buffoons.” I feel like this article provides a cop-out. In it, Butsch provides the multiple reasonings as to why stereotypes such as this remain and occur as frequently as they do. Butsch talks about risk and how networks fear that which is different, so often similar series are developed. He talks about advertising pressures; that shows must keep their advertisers happy so they keep advertising with the station. He talks about the intense scheduling of creating a television show, saying how quickly series and episodes need to be churned out that there isn’t simply time to create more complex and unique characters because scrips have to be developed in a matter of days. He also talks about how repeated stereotypes makes casting easier. And, then, Butsch talks about audience expectations.


